We are all familiar with the expression, “an apple a day keeps the doctor away”.

Eating fruit daily is key for optimal health.

Your Brand also has a “health” level. You need to keep an eye on the health of your brand because once it falls “ill”, it’s harder to revive it.

In previous posts, we have talked about the WHY, WHAT and HOW of your brand. WHY guides how your brand is perceived, so check that every action you take represents your brand, both within the company and the marketplace.

How are your business goals? Have you looked at them recently? Aligning them with the current climate is critical. Make sure that strategy, goals and the brand’s relevance to the marketplace are in order.

Above all, make sure your brand is “genuine” – that it communicates your ideals, aspirations, beliefs. A brand that aspires to a higher ideal is a healthy brand.

It’s no coincidence that the image of an apple represents health! The best example is Apple’s own branding – it communicates their higher ideal and makes Apple users lifelong fans and lovers of their products.