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Do you really know what BRAND means?

During a recent conversation with one of my colleagues, she said “You know, I really am not sure what branding means.” This is not unusual. It is a complex, abstract concept that is often confused with your logo. So let’s clear one thing up. Your brand is...

Yes, You Need to Blog!

A client of mine asked the question “Do I need to blog for my business?” And my answer is always, YES, you need to blog. Here are the reasons why: Drive traffic to your website: Developing relevant content for your customers as a marketing tactic to drive...