To make marketing efforts to teens be successful, it must tap into three areas of teen culture – Peers, Self Image, Social Image.

Today’s teens are more socially conscious than ever before.

Appealing to them requires that your product looks cool.

When marketing to teens, show support for charitable causes. Teens are likely to support a company that supports a good cause.

Entertainment of all kinds appeal to teens, which makes it a great way to market to them. Music, movies and television are all influences for teen behavior.

Teens are super comfortable with technology and social networking programs. Include them in advertising.

This anti smoking campaign, targeted to teens on outlets including YouTube, Facebook, Snapchat and Instagram is appealing and lovable!

http://www.adweek.com/agencyspy/fcb-new-york-introduces-little-lungs-to-show-the-real-cost-of-smoking-for-the-fda/127638