Website makeover? Yes please…….that’s exactly what the client said when we suggested a website makeover. So, we have been working on updating their site and are ready to launch very soon. Here are the steps we took to make it more appealing to their target audience, and to attract more visitors to their site.
• Added useful content to help them rank better. Google prefers updated and new content over old stale content.
• Replaced outdated photography with new and attractive photographs – “A picture is worth a thousand words.”
• Got the site up to speed – a fast site not only converts better, but you will also get more organic traffic because the search engines are able to crawl your site faster and find more content.
• 301 redirects which directs old URL’s to the updated web page.
Of course, there are many more ways to drive traffic to your website – check this link for additional ideas.