Making the case for Consistency
In this article William Arruda describes so well why it is important for a business to be consistent in the delivery of their brand promise through the entire customer experience.
“What would you think if you walked into a Starbucks and the barista got your triple tall, half caf, iced, non-fat latte wrong? You’d probably say to yourself, “First-world problem,” not fret too much and go about your day. What if you went to a different location the next day, and your order was mishandled once again? Part of the brand promise of Starbucks is that you’ll receive a customized beverage that perfectly suits your palate and your diet, no matter how complex the details or your order are. How many times would you be willing to experience inconsistency before you switched to a different caffeine dealer?”
Part of the customer experience includes the marketing of your business.
For you and your business, your job without a doubt, is to produce the best results and that requires consistency.
Consistency in what?
You need to have a system in your business that generates leads on a regular basis and a process that converts leads into paying customers using:
• Social Media. (Post daily).
• Awesome content.Blogs (at least three posts per week), articles, videos.
• Email (create an email list and post once a month).
Ugh, you say – but please remember, it is your consistent marketing that will help your business survive and thrive!
So, you must make it an absolute priority.
There it is – be consistent – don’t think in days, weeks or months, think years. Nothing worth having happens overnight so be patient (and consistent) and you will see the results of your patience and resilience and look forward to becoming a trusted and recognizable brand.