Let’s start out with the “why “. Why are you creating a Flyer Campaign? If it is to advertise an event, the opening of a new location, an Open House, or an exhibition, you have chosen a good format as you can expand your basic design into one that can work across different media.
Having decided to go with a flyer campaign, here are some pointers to making it successful.
Make your design appropriate for the subject you are advertising.
• Example 1 – An Open House event needs to inform the viewer when the event is and at what time, as well as the location. Make use of a larger type size and separate areas with color.
• Example 2 – A city wide event with multiple locations. Start early with a Save the Date flyer. Get viewers acquainted with this upcoming event, create an excitement about what is coming. As the date gets nearer, create a flyer announcing the actual event, the time and date, where to buy tickets, etc..
• Example 3: A Mad Hatters Tea Party! Show off the hats – state time and place – create a competition buzz for the best hat.
Whatever the event or occasion, the design of your flyer must also be appropriate. Choose typefaces that are easily readable, use scripts for more formal events.
Eye catching photos or illustrations are as important as the type you use. An event that involves food or sweets needs a mouth watering photograph and will help to ensure a good attendance at the event.
Use color – your flyers are designed to be seen so be bold with your design, colors and typefaces.
And finally – to reach as wide an audience as possible, post the flyers locally with shops, businesses, restaurants and cafes, on noticeboards in public places, announce them at networking meetings. Add it to Facebook, Instagram and Twitter for an even wider reach.
By covering all these outlets, you have a good chance of a greater number of people seeing your flyers and going to the event or celebration.