Responsive web design is simply this – a website design that adjusts gracefully to fit on desktop, tablet, and smartphone browsers.
Why do you need one?
Here are some FACTS: 90% of people move between devices to accomplish a goal. (source Google)
Responsive sites have one url and one set of source code, which makes it easier and more efficient to crawl, index and organize content.
FACT: 61% of people have a better opinion of brands when they offer a good mobile experience. (source: Latitude)
FACT: 57% of uses say they won’t recommend a business with a poorly designed mobile site. (source: Google)
It is also Recommended by Google who have publicly advocated Responsive Web Design, as it fits in with their high standards of good, useful content and a clean link structure.
FACT: Without a mobile-friendly website your future online is bleak. If you’re not providing a mobile-friendly experience for your customers, they’ll bounce off your website and go to your competitor whose website is easier to use. Nielsen says that over 60% of all mobile phone owners in the US use a smartphone. Statista says that 5 billion people will use mobile phones by 2017.