by DingoCreative | Apr 26, 2017 | Blog, Branding, Business
There is definitely confusion around this topic of the difference between Brand, Identity and Logo. In our last blog post, I briefly explained what Brand is and why your logo is not your brand. So, what is your logo? A logo identifies a company or product with a...
by DingoCreative | Nov 14, 2016 | Branding, Business
Every company knows WHAT it does, but for a brand to be successful, the company needs to know WHY it does what it does. The WHY is what creates loyalty, and loyalty, once won, is less fleeting than we think. Look at Apple – the company that represents an ideal....
