There is no ignoring the fact that product reviews and testimonials are one of the most important factors in consumer’s decision making. As searching for information becomes increasingly overwhelming with Google processing over 100 billion searches every month, it is understandable that us mere mortals are going to look for a way to identify trustworthy, reliable companies. It appears from much research that when making a major purchase such as an appliance, a smart phone, or even a car, online reviews have a huge impact on decision-making. There are plenty of hard numbers to back up research which make it very clear that missing out on reviews and testimonials is damaging to your business.
A few statistics ……
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Customer testimonials have the highest effectiveness rating (89%) when influencing buyers.
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90% of buying decisions are influenced by reviews.
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73% of consumers say positive customer reviews make them trust a business.
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