Your marketing materials tell the story of your business – they shape your brand in visual terms. Right now is a good time to take a look at how effective they are in defining your business message. Maybe they worked well when you developed them, but things change and what worked a few years ago may not be so effective now.
No need to go back to the drawing board – some minor changes may be all that is needed to get back on track.
Check your website.
Review the content to keep it current and interesting. Review the layout and visuals.
Take a look at your print materials.
Do your brochures look tired and out of date? Does your logo represent you in the best way? Does your business card give a good first impression?
You could be doing real harm to your brand image by using outdated marketing materials, but by constantly reviewing and refreshing them, you will avoid major changes and expensive overhauls.
Don’t wait – do it now!