Exhibiting at trade shows can be extremely effective when it comes to marketing your company. It is a great way to connect with your target market, new audience, relationship build, sales leads, direct selling and engage in real time conversations.
Recently, our client hired us to design their trade show booth for their an upcoming event. Their booth is 20′ long with pillars placed in the front. There is a lot to consider when designing the graphics; size of booth/display, who they are targeting, colors, and brand personality.
We decided to keep the graphics simple for the backdrop. Below are the final pieces.
The key elements when designing the booth graphics:
• Research and figure out your audience and value proposition, you need to communicate your brand’s personality visually
• Focus on your brand colors, create a color scheme
• Hire a professional photographer to create beautiful images
• Be creative – you will stand out against your competitors