• 75 million strong.
• Confident.
• Independent.
• Technically literate.
• Team Oriented.
• Highly Social.
Of course, it’s the Millennials – born between 1977 and 1998, it’s the first generation to grow up completely online, so marketing to them can be challenging. Focus on communicating online, but don’t discount traditional media altogether – just make it socially compatible.
Ignore them at your peril!
