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Whether you are designing a website or a print campaign, working closely with your client will make the difference between a great result and a mediocre one. Before you start any design, ask these questions together – “What is the problem to be solved?” “What are we doing?” “Why are we doing it?”

Educate your client on the importance of early drafts – wireframes, sketches, concepts. A client who only wants to see a finished design will waste money and time.

Have a goals-based mindset. Talk to your client using a big picture approach.

Help your client avoid personal preferences like words, colors – they can get in the way of a successful outcome. By keeping an open mind at the design development stage, all ideas can be reviewed, kept or discarded and there will be no regrets when you see the final outcome.